Hispanic Heritage Month: Adolfo Romero

For our final feature in celebrating the Latinos behind the scenes this Hispanic Heritage Month, we’re shining a spotlight on Adolfo Romero, a powerhouse shaping Los Angeles entertainment from the heart of Inglewood.

Adolfo Romero is the Vice President of Programming and Booking for SoFi Stadium and Hollywood Park, overseeing concerts, festivals, and global sporting events across the nearly 300-acre entertainment campus in Inglewood. Since joining in 2019, he’s played a key role in bringing world-class events like Super Bowl LVI, Rolling Loud California, and the 2026 FIFA World Cup to Los Angeles. A proud advocate for Latino representation, Romero has helped make SoFi Stadium a home for major Latin artists, including Julión Álvarez’s record-breaking three sold-out shows and serves as a founding board member of Latinx In Sports, mentoring the next generation of Hispanic leaders in the industry.

In his recent conversation with CALI 93.9’s own José Quintero, Romero opened up about his upbringing and the values that shaped his journey. He shared how he came to the U.S. at just five years old with his parents, who worked cleaning hotel rooms and in restaurant kitchens. From an early age, Romero’s curiosity and drive pushed him to learn and grow, traits that continue to define his leadership today.

He recalled one defining moment during the construction of SoFi Stadium:

“When we used to give tours in hard hats, I’d hear the workers blasting regional Mexican music,” he told José. “I remember thinking, what they’re building with their hands, I’ll build with my mind, and I’ll bring those same artists to perform here one day.”

That dream became reality. Years later, having his parents proudly seated inside SoFi Stadium as Latin artists performed became one of his most emotional and fulfilling moments, a full-circle experience that embodies perseverance, pride, and representation.

Adolfo Romero’s story is a testament to Latino excellence and resilience. His journey from humble beginnings to leading programming at one of the world’s most iconic venues proves that representation matters, and that our culture continues to build, inspire, and lead the entertainment industry from every angle.

Connect with Adolfo 

Instagram: chuntaosportsguy