KLLI ranks #1 Spanish Contemporary Hits in Prime, M-F 6am-7pm, A18-49 and A25-54, outperforming SBS’s KXOL, iHeart’s KYSR
BURBANK, CA: Meruelo Media, the only certified minority-owned media group in Los Angeles, today announced that for the March 2022 Nielsen radio ratings, Cali 93.9/KLLI finished as the new #1 Spanish Contemporary Hits station in Prime among Adults 18-49 and Adults 25-54.*
Cali 93.9 Programming Highlights:
- A18-49 Cali delivered 22% growth in prime year-over-year. Among A25-54, Cali delivered 30% growth YOY.**
- In morning drive Angelica Vale captured the #1 ranking in Spanish Contemporary Hit Radio and positioned KLLI as the leader in that category among A18-49 and A25-54, outperforming SBS’s KXOL, and finishing ahead of Audacy’s KRTH and iHeart’s KOST among A18-49. ***
- Total Week (M-Su 6a-12m), Cali doubled its 25-54 rating to a 0.2 year-over-year.****
Meruelo Media President/CEO Otto Padron celebrated the team’s achievements, stating ““This Cali #1 rank and record setting growth combined with its NAB Marconi win for Spanish language station of the year are clear reflections of the smart moves the team continues to make at every level – and they’re just getting started!”
“Live and local compelling content has driven big growth on Cali 93.9,” added Meruelo Media VP/Audio Brands Haz Montana. “It’s been an eventful few days, with our morning show talent Angelica Vale last week winning a prestigious Gracie Award, and our all-female lineup in prime of Angelica in mornings, middays with Carolina Marquez, and afternoons with Melissa Rios making Cali the new #1-rated Spanish Contemporary Hits station in LA.”
Nielsen Audio, Los Angeles Metro:
*M-F 6am-7pm, March ’22, AQH Shares.
**M-F 6am-7pm, March ’21 to March ’22, AQH Share growth.
*** M-F 6am-10am, March ’22, AQH Shares.
**** M-Sun 6am-12mid, March ’21 to March ’22, AQH Rating growth, A25-54
About Cali 93.9: Launched in 2019, Cali 93.9 is LA’s New #1 for Reggaeton y Más, programming a Spanish-language Contemporary Hit Radio format. Cali 93.9 is the first station in LA with an all-female talent lineup, and is the 2021 NAB Marconi Hispanic Station of the Year. It is LA’s fastest-growing Audio Brand.
About Meruelo Media: Celebrating 10 years as a media company, Meruelo Media is headquartered in Southern California and the only fully certified minority-owned media group in Los Angeles. Its audio brands include Cali 93.9 and legendary stations 95.5 KLOS, KPWR/Power 106, and 93.5 KDAY www.meruelomedia.com