Photo By: LA3C

LA3C was this weekend and we have the whole breakdown for you. This event celebrated the sound and spirit of Los Angeles with big-name headliners and homegrown favorites. They had Latin sensation Maluma, SnowTha Product, Gerardo Ortiz, Fonseca, Chesca and so much more. 

Some of the event highlights are the performances on the main stage by Chesca who brought out Villano Antillano. Snow Tha Product hyped the crowd and brought beautiful women to the stage in a dance contest. Not only that but she also had a drink with her mom to commemorate her success. The best part of her performance was when she paid tribute to Vicente Fernandez. Today marked a year since his passing.  The best was definitely saved for last because Maluma had the whole crowd singing along. As the headliner of the night, he began his set getting the crowd to sing along to his chart-topping hit “Hawai.” Fonseca had the crowd dancing, Gerardo Ortiz had the crowd singing their hearts out, and much more.

Alongside diverse music, festival-goers were wowed with curated best-in-class experiences including a range of multicultural food at Dining Discovery presented by Facebook; one-of-a-kind artwork and installations representing the city; fun and interactive brand activations by Homedics, NYX Professional Makeup, Maker’s Mark, Redken, ViX+; and SHE Media’s Meaningful Marketplace sponsored by U.S. Bank that showcased LA-based entrepreneurs.